Green public procurement of agrifood products: a business model view
Résumé
Green public procurement (GPP) schemes emerged as environmentally responsible public procurement systems. However, despite the increasing interest in the topic, little is known about how these schemes create value and what types that value encompasses. In the present study, concentrating on the GPP of agrifood products in France, we aim to address this question. To do so, we first developed a business model portraying three facets of value (economic, environmental, social) and their essential components. Then, exploiting data from a sample of experts, we evaluated our model. The results uncovered a relatively low capacity of GPP schemes to produce environmental value, thus questioning their “green” nature. According to the analysis, the limited environmental efficiency of agrifood production compromises the ability of GPP supply chains to deliver on their environmental promises. Nevertheless, a notable finding was that GPP schemes have a considerable – yet improvable – ability to generate economic and social value.
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